EU Fines Google $3.45B for Giving Its Ad Tech Preferential Treatment
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EU Fines Google $3.45B for Giving Its Ad Tech Preferential Treatment
"Digital markets exist to serve people and must be grounded in trust and fairness,"
"And when markets fail, public institutions must act to prevent dominant players from abusing their power. True freedom means a level playing field, where everyone competes on equal terms and citizens have a genuine right to choose."
"It imposes an unjustified fine and requires changes that will hurt thousands of European businesses by making it harder for them to make money. There's nothing anticompetitive in providing services for ad buyers and sellers, and there are more alternatives to our services than ever before."
The European Commission imposed a $3.45 billion fine on Google for allegedly engaging in self-preferential advertising technology practices that harmed competitors and online publishers. The complaint originated from the European Publishers Council, which alleged Google favored its own online ad display services and created conflicts of interest. The Commission ordered Google to stop self-preferencing and resolve conflicts and said it will allow Google to demonstrate compliance before recommending divestment of certain ad tech services. Google plans to appeal and argued the changes would harm European businesses and that competitive alternatives to its services exist. The fine was delayed earlier amid internal EU opposition.
Read at CNET
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