Tennis Australia will enhance the Australian Open experience in 2025 with expanded court-side hospitality, allowing patrons to drink cocktails while watching practice sessions.
Breaking away from traditional viewing, the new court-side bar aims to bring fans closer to the players, creating an enjoyable atmosphere for spectators.
The initiative aims to invigorate the fan experience, offering a mix of food, drinks, and the chance to view high-profile players while they practice.
Moreover, a new interactive precinct will cater to younger fans, featuring gaming, virtual reality, and e-sports opportunities, expanding the tournament's appeal.
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