"The entire secondhand shopping market is really fragmented. There are hundreds of resources out there, such as Depop, Mercari, ThredUp, eBay, Craigslist, and more. It's hard for consumers to sift through them all to try and get to the product you are looking for. So we wanted to remove that friction for users," Ruber said on a call with TechCrunch.
"For me, there was also personal interest because my mom used to take me to flea markets every Sunday. I bought a lot of stuff from those places, including a piano, when I started to learn the instrument. The core idea behind both flea markets and Encore is about finding a hidden gem," the former Apple engineer noted.
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