X's updated Creator Revenue Sharing Program pays creators based solely on engagement from X Premium users, potentially leading to increased payouts and a shift in platform culture.
Under the new monetization system for Creator Revenue Sharing, payouts for creators will now rely on engagement metrics—likes, replies, and reposts—from X Premium users, rather than ad views.
The company claims that by increasing the number of X Premium subscribers, creators will benefit from higher earnings, marking a shift away from reliance on advertising revenue.
This change emphasizes monetization through subscription services rather than advertisements, as previous advertising revenues have significantly dropped, prompting X to adjust its strategy.
#x-premium #creator-revenue-sharing #social-media-monetization #elon-musk #advertising-revenue-changes
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