e.l.f. Beauty stands out among cosmetics companies by committing to diversity, equity, and inclusion (DEI) programs amid a trend where other major corporations are scaling back these initiatives. CEO Tarang Amin emphasizes that their diverse employee base, consisting primarily of women and younger generations, enhances their competitive advantage in the market. The company has experienced significant growth, highlighted by consecutive quarterly sales increases and a highly diverse board of directors. This contrasts sharply with other companies that have faced backlash for their DEI stances, particularly those targeting primarily male consumers.
As companies abandon diversity, equity, and inclusion initiatives, e.l.f. Beauty is staying true to the 'community that we serve.'
Collection
[
|
...
]