Dutch Bros is set to open its 1,000th location in Orlando next month, highlighting its expansion goals and aspirations to challenge major coffee chains like Starbucks.
Founded in Oregon in 1992, Dutch Bros started as a humble pushcart, showcasing significant growth and transitioning some corporate operations to Phoenix to facilitate expansion.
Going public in 2021 has propelled Dutch Bros into the spotlight, leading to a 101% stock price surge over the last 12 months, indicating strong investor confidence.
Dutch Bros plans to outline its growth strategy during an investor day event in March, aimed at further solidifying its position in the competitive coffee market.
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