"Fifteen years ago the guys really prioritized YouTube, and they've done a great job building the largest sports channel on the platform. Every other Saturday, we post a video at 9 a.m.-it's usually 30 minutes long and takes several weeks to produce and has A-list talent."
"We have 60 million followers. The NBA has the largest following of any of the leagues [with] 20 million followers. If you told me I was going to leave for somewhere with triple the YouTube following, I wouldn't have believed you."
"YouTube is still the No. 1 streaming platform in America. At the NBA, 80% of our YouTube consumption was outside the U.S. So while it's the biggest platform in America, it's also, by far, the most accessible and biggest platform outside the U.S."
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