DirecTV's MySports offers a dedicated sports streaming package for $69.99/month, promising access to NFL, NBA, MLB, and NHL games but currently lacks local CBS content.
Despite the competitive landscape of sports streaming, MySports aims to consolidate access into one package, addressing the 'fractured streaming landscape' by totaling over 40 channels.
The launch of the service follows the discontinuation of a live sports streaming venture by Disney, highlighting DirecTV's responsive strategy in a rapidly evolving industry.
Vince Torres, DirecTV's CMO, expressed that talks are ongoing for adding CBS content, indicating the company's commitment to enhancing MySports offerings in the future.
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