Scandinavian Airlines (SAS) has resumed flights from the UK to Swedish ski resorts, marking a significant recovery from prior financial struggles post-pandemic. According to Gunnar Lenman, CEO of Scandinavian Mountains Airport, the English market is vital, and the renewal of this route symbolizes a fresh beginning. Factors like the weak Swedish krona are making the resorts more attractive to international visitors, coupled with climate change causing snow shortages in the Alps. Consequently, the previous spring saw a notable 60% increase in tourism from Germans, Dutch, and British skiers.
"The English market is meant to be one of our main markets so now that SAS has started operating the route again it feels like a fresh start," said Gunnar Lenman, CEO of Scandinavian Mountains Airport.
Swedish ski resorts have benefited in recent years from two key factors: the weak krona making it cheaper for international tourists, and a shortage of snow in the Alps due to climate change.
Flights will take off every Sunday from London Heathrow to Salen until March 30th, reflecting SAS's renewed focus on international ski tourists.
Last spring, Germans, Dutch and British tourists increased by 60 percent at ski resorts operated by Skistar, showing recovery in the ski tourism market.
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