DICK'S Sporting Goods has partnered with the University of Texas at Austin Athletics to become the "Official Sporting Goods Retailer of the Texas Longhorns." This multi-year sponsorship includes co-branding with the Longhorns logo, student-athlete influencer marketing, and various activations at sporting events. Texas student-athletes across men's and women's sports will have opportunities for NIL collaborations, promoting DICK'S through in-store events and social media. The deal, secured by Longhorn Sports Properties, highlights DICK'S commitment to collegiate athletics and the Texas community.
We are really excited to sponsor The University of Texas Athletics. Austin is home to one of the best fan bases and some of the most elite athletes in the country.
Longhorn student-athletes will have an opportunity to promote the DICK'S brand through in-store appearances and unique content on various social media channels.
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