Deirdre Reynolds: Booze boycott is fine, but why not hit Conor McGregor where it hurts?
Briefly

McGregor's dismissive attitude towards the €248,000 damages shows his detachment from financial consequences, raising questions about the effectiveness of boycotting celebrity brands.
The true impact of boycotts on con celebrities like McGregor remains unclear, as revenues may be insulated by loyal fanbases and strong brand identities.
Read at Independent
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