Deep joy: Wales embraces hwyl' in tourism campaign to rival Danish hygge'
Briefly

"Visit Wales is aiming to draw tourists to its hills, valleys, coastlines and cities by harnessing the lovely Welsh word hwyl, defined as a deep state of joy."
"Rhys Iorwerth noted that the beauty of the word hwyl is its versatility; it conveys joy, fun, and can also pertain to one's mood or journey."
"Awel Vaughan-Evans stated that hwyl comes to life in both relaxing and energetic environments; it can release dopamine and create a prolonged sense of euphoria."
"Hwyl can mean various things, including a person's frame of mind or the course of one's journey, making it a wonderfully agile word."
Read at www.theguardian.com
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