"Visit Wales is aiming to draw tourists to its hills, valleys, coastlines and cities by harnessing the lovely Welsh word hwyl, defined as a deep state of joy."
"Rhys Iorwerth noted that the beauty of the word hwyl is its versatility; it conveys joy, fun, and can also pertain to one's mood or journey."
"Awel Vaughan-Evans stated that hwyl comes to life in both relaxing and energetic environments; it can release dopamine and create a prolonged sense of euphoria."
"Hwyl can mean various things, including a person's frame of mind or the course of one's journey, making it a wonderfully agile word."
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