David Beckham lands $36m payday as Netflix documentary boosts brand empire
Briefly

David Beckham's financial prowess shines as DRJB Holdings reported over $36 million in profits in 2023, demonstrating the lasting power of the Beckham brand in global markets.
With a hit Netflix series and numerous endorsements, Beckham's brand has expanded significantly, highlighting how celebrity status can translate into lucrative business opportunities.
The documentary about David and Victoria Beckham that aired on Netflix has been linked to increased earnings for DRJB, showcasing the impact of media presence on brand visibility.
Despite shifting majority control of his business empire, Beckham maintains a substantial stake, allowing him to benefit from the continued success and expansion of his brand.
Read at Business Matters
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