"The new year marks a shift from one chapter to the next and offers us the opportunity for a reboot," Moe Ari Brown, Hinge's love and connection expert, wrote in a blog post. "For daters looking for connection, the New Year energy also brings hope, promise for renewal, and fresh starts to their dating lives."
On Tinder, user likes, which indicate that you want to match with someone, were 15% higher on the first Sunday of 2024 than the rest of the year. Users are also more likely to respond and have conversations.
Last year Hinge, which like Tinder is owned by the Match Group, reported a 27% increase in likes sent on this day and a 29% rise in messages sent.
In general, dating apps have seen some growth over the past year, but have struggled to reach their pandemic highs when relationships turned entirely online.
Collection
[
|
...
]