X is currently experiencing a user decline in Europe, losing over 700,000 monthly active users in recent months, which adversely impacts its advertising and engagement opportunities.
With the rise of alternatives like Threads, the expectation was that a significant number of X's users would switch platforms, indicating an evolving social media landscape.
The recent EU transparency report reveals X's content moderation staff has significantly decreased, dropping to 275 from a peak of 2,294 in late 2023, raising concerns about content oversight.
The decline in users and moderation resources suggests a troubling trend for X, as reduced user engagement, ad exposure, and staffing can lead to greater business challenges moving forward.
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