Google search ranking volatility is still very heated, with significant fluctuations in visibility observed by users, yet the tracking tools remain unnaturally calm, suggesting possible blocking by Google.
There are reports of a disconcerting Google Ads phishing scam circulating, raising concerns about security for advertisers and potential mishaps in campaign management.
Recent updates from Google include revamped structured data screenshots focusing on events and estimated salaries, enhancing clarity and usability for site owners.
The Google Business Profile Verification process has become more stringent, particularly emphasizing the necessity of physical signage, which could hinder new business listings.
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