Google is testing the implementation of Gemini 2.0 to enhance its AI Overviews, aiming to provide users with more precise and contextually relevant information.
In a significant move, Google has also initiated tests of video assets in search campaigns, potentially transforming how advertisers engage with users through dynamic visual content.
Bing has recently removed the cache link, a decision that could alter the user experience of search by limiting access to previously cached versions of webpages.
On the regulatory front, Google has requested the FTC to intervene against Microsoft's exclusive deal with OpenAI, indicating ongoing competition and strategic positioning in the AI space.
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