Graze, a startup focused on customizing feeds for the Bluesky social network, has gained significant investor interest due to its innovative tools for feed creators. These tools not only allow easy customization and management of feeds but also offer opportunities for monetization through ads, sponsored posts, and subscriptions. Co-founders Peat Bakke and Devin Gaffney leverage their substantial experience in social media to capitalize on the growth of Bluesky, with Bakke noting an unprecedented growth curve in Graze's user adoption, attributing it mainly to word of mouth.
"I've been doing tech startups for 30 years and this is actually the craziest early-stage growth curve I've ever seen... It's totally nuts. And it's all word of mouth."
"We've always been interested in social networks, especially the nascent, growing social networks, to see what's happening next," Bakke says.
Graze has stumbled upon a potentially viable business model for Bluesky before the social network itself has.
Graze will soon allow feed creators to monetize their efforts with advertising, sponsored posts, and subscriptions.
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