The De Anza Hotel project in Cupertino, which promised to replace a former Goodyear Auto Service store with a new 155-room venue, has been abandoned due to ongoing challenges in the hospitality sector post-pandemic. Competition and changing work habits, particularly among tech employees working remotely, have contributed to low occupancy rates in local hotels, such as the Cupertino Hotel, which reports only about 65% capacity. Amid financial uncertainty and a need for strategies to attract business, city officials emphasize the importance of developing initiatives to boost the local economy.
The hospitality industry is truly the very last industry to recover (from the pandemic), and we have no federal help in any way, shape or form.
Cupertino's hotel sector is still struggling to return to pre-pandemic occupancy because tech employees at large companies such as Apple are partially working from home.
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