The proposed class actions cite warnings from U.S. health regulators that fluoride-based toothpastes and rinses should not be used by children under ages 2 and 6. Furthermore, it’s emphasized that such products must be kept out of the reach of children under age 6. The inconsistency between marketing these products as safe while acknowledging health risks forms the crux of the complaints.
Michael Connett, a lawyer representing the parents, stated: 'These lawsuits are not about whether fluoride toothpaste should be available to those who want it. They are about companies that mislead consumers into believing these products are harmless to young children.' This revelation adds a layer of consumer concern regarding marketing practices in the children's dental product industry.
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