In the late 1800s, pulque stood as the most-consumed alcoholic drink in Mexico, enjoying widespread popularity until it faced a decline due to various cultural stigmas.
Despite facing a nearly total decline driven by untrue rumors and competition from beer, pulque is experiencing a revival today, especially among younger generations willing to explore traditional drinks.
Today's resurgence of pulque indicates a cultural shift among young Mexicans, who are increasingly seeking authentic Mexican experiences and heritage in their choices of alcoholic beverages.
The potential for pulque to achieve global recognition akin to tequila and mezcal remains uncertain, yet its enduring legacy and current revival efforts make an interesting case.
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