The Collins Word of the Year 2024 is 'Brat,' coined by Charli XCX, reflecting a confident, independent aesthetic that emphasizes self-love and positive body image.
The term 'Brat' became a lifestyle movement beyond an aesthetic, characterized by hedonism and self-expression, marking a shift from the previous clean girl trend.
Lexicographers highlighted 'Brat' as a significant cultural term for 2024, reflecting how female musicians influence trends and societal attitudes through social media.
The list of words also includes 'era,' symbolizing distinct phases of life, inspired by Taylor Swift's Eras Tour, showcasing the evolving language influenced by pop culture.
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