The article explores the relentless pursuit of growth and revenue in college football, as articulated by executive director Bill Hancock. Despite achieving significant milestones, such as establishing a national championship game and transitioning to a four-team playoff format, the sport remains focused on maximizing its profitability. Discussions of fan interest and the sport's evolution are highlighted, as well as the importance of maintaining a connection to college campuses for memorable match experiences, showcasing a dynamic tension between tradition and commercialization in the sport.
"College football has never fulfilled its potential, in terms of fan interest across the country," Hancock said this week. That statement, more than anything, has become the sport's creed.
Even if it kills you, you’ve got to keep riding the rocking horse as hard as you can.
Over the last 25 years, college football has kept stretching out its arms, lowering its shoulders and manspreading.
This year, the season worked out almost perfectly, redeemed by playing games on college campuses rather than in a generic NFL stadium.
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