At last month's Toy Fair in London, collectible figures from anime and video games topped expectations as the sector's value hit £510 million in the UK. Notably, adult collectors have become central to this growth, driven by popular characters from manga and anime, especially those reaching mainstream audiences through platforms like Netflix and Crunchyroll. Collaborations between traditional entertainment companies and collectible artists are becoming common, demonstrating a changing landscape in the toy industry, where the emphasis is not only on characters but also on the creative artists behind these collectibles.
Collectible figurines and merchandise based on manga, anime, and video games have surged in popularity in the UK toy market, now worth £510 million.
The rise of collectibles has attracted adult collectors and is heavily influenced by trends from China and Japan, broadening the audience significantly.
Many of today's collectibles artists are reimagining popular franchises, with partnerships between brands like Disney and creators of collectible art growing increasingly common.
Anime gained widespread appeal during the pandemic, with platforms like Netflix and Crunchyroll introducing popular shows that resonated with UK audiences.
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