Travel agents optimism about China's outbound tourism rebound highlights their expectation of recovery by 2025, driven by improved economic conditions and evolving consumer behavior.
Over 70% of agents believe that China's improving economy will boost outbound travel in 2025, despite ongoing price sensitivity and high travel costs posing barriers.
Social media platforms like Douyin and Xiaohongshu are reshaping travel marketing in China, allowing agents to creatively showcase destinations and drive direct bookings.
The most important outbound travel source markets are East and South China, with travelers in these regions expected to increase their travel investments over the next three years.
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