"Younger generations are ditching their elders' heavier drinking habits, fueling the growth of alcohol-free alternatives and causing a slowdown in the spirits category."
"Martinis at some of the trendiest bars in New York City and London are starting to look a little different, served as smaller, pint-size versions of standard martinis."
"The drink aligns with Gen Z's alcohol habits and taps into demand for luxury experiences, offering what one bar chief called a 'mini luxury moment.'"
"Across the pond, London bars like Tayēr have embraced this trend with innovative variations such as the blue-cheese 'One Sip Martini.'"
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