ChatGPT vs. Google: Which is more helpful for creativity?
Briefly

Studies indicate that ChatGPT outperforms traditional search engines in generating creative ideas. Participants reported significant increases in creativity when using ChatGPT for brainstorming tasks.
The ability of ChatGPT to produce suggestions in real time transforms the user experience, allowing for a more interactive and personalized approach to finding creative solutions.
Through our experiments, we found that ChatGPT not only facilitated higher levels of creativity but also engaged users in a way that spurred their own imaginative processes.
Conversational AI like ChatGPT represents a shift in how people approach problem-solving, moving toward a collaborative brainstorming partner rather than just a source of information.
Read at Fast Company
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