"The CFPB's unlawful power grab undermines the rule of law, further bloats the administrative state and puts American consumers and innovation at risk," Chris Marchese, NetChoice's director of litigation, said in a statement. "The CFPB's actions create unnecessary roadblocks for businesses striving to meet consumer needs and set the stage for increased prices and reduced options."
In a statement to The Verge, Google spokesperson José Castañeda called the rule "a clear case of government overreach." This echoes growing criticisms of regulatory actions that may stifle innovation.
The bureau failed to show that consumer risks the rule was even meant to alleviate in its haste to dream up a problem in search of a solution," the suit claims.
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