Brian Moody, senior editor for Kelley Blue Book, noted, "It's cyclical, that's the boring answer. Automaker product cycles are much longer than consumer product cycles. Building a car in the real world takes longer." This highlights the inherent differences between the automotive and consumer electronics industries.
Moody further pointed out, "If you're not generating tens of millions of impressions to consumers, what's the ROI?" This statement underscores the changing dynamics of how companies evaluate their participation in major trade shows like CES.
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