The current job market presents significant challenges for college students seeking entry-level positions or internships, with many graduates applying to numerous jobs without success. To improve chances of securing a job, career expert Hanna Goefft emphasizes the importance of a strong online presence, particularly on social media platforms. Goefft highlights how platforms like TikTok and Instagram can be leveraged to showcase talents and skills. Additionally, hiring managers are increasingly inclined to assess potential rather than just experience, making digital savvy a valuable asset for new graduates.
Historically, the job search was really limited to either the people you knew personally, or the jobs you could apply to directly. But because there's so much visibility...it's created this massive opportunity for people to use it to their advantage.
Hiring managers are really looking for potential, because everyone is going to have differing amounts of professional experience in college.
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