Right from the start, we had this Venn diagram: On one side is creativity, and on the other side is productivity. And you might guess, right in the center is Canva. We really believe that people on the productivity side actually want to be more creative, and that people on the creative side want to be more productive. And so we really found that to be the sweet spot-it was a huge gap in the market that we saw right in the early days, and it's where we're continuing to invest very heavily.
Your peak valuation was $40 billion in 2021. A year later, this was cut to $26 billion. What happened? I think it was purely the macro shift in the market. During that time, Canva has continued to grow rapidly, both on revenue and active users. We've been profitable for seven years as well, so even though the market [switched to caring] more about profitability, we were fortunately already on that trend. Markets are going to value different things over time, and markets are going to be frothy and then not frothy. We are just always caring about building a strong, enduring company with good foundations that serves our community.
You've pledged 30 percent of Canva-the majority of your and Obrecht's equity-to doing good in the world. What does that mean to you? It seems completely absurd that we have the prosperity that we do across the globe, and there are people that still don't have basic human needs being met. The first step that we've taken is partnering with GiveDirectly, where we give money directly to people who are living in extreme poverty.
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