A study by iProov revealed that 99.9% of participants could not distinguish between real and synthetic content, despite over 60% expressing confidence in their detection skills. The prevalence of deepfake attacks is growing, with significant incidents reported, such as a recent case where a woman lost €830,000 to scammers using a deepfake of Brad Pitt. The rise in deepfakes is attributed to advancements in AI, the emergence of Crime-as-a-Service networks, and the weaknesses in traditional ID verification methods.
Andrew Bud, the founder and CEO of iProov, points out that our increasing reliance on digital content, combined with deepfake technology, presents unprecedented challenges in online identity verification.
The surge in deepfake attacks reveals a troubling reality: 99.9% of participants in a study failed to distinguish genuine content from deepfakes, despite over 60% feeling confident in their abilities.
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