Clíona Saidléar, RCNI executive director, stated that the €250,000 damages awarded to Nikita Hand was merely a "drop in the ocean" given McGregor's wealth. She emphasized that the companies profiting from his products need to reconsider their associations with someone found guilty of sexual assault, urging them to stop promoting him. Saidléar noted that public disapproval can significantly impact the brands that continue to align themselves with McGregor.
During a civil case, McGregor showcased his Forged Irish Stout on social media, despite facing scrutiny over his conduct. The Advertising Standards Authority confirmed that an advertisement for the stout violated rules on sexualised content, highlighting that it inappropriately objectified women by focusing camera angles excessively on their bodies. This ruling suggests a troubling trend in advertising practices linked to McGregor's brands.
Saidléar emphasized how crucial it is for the public to hold brands accountable for their endorsements, especially in cases involving serious allegations such as sexual assault. She argued that monetary penalties like the €250,000 awarded to Hand are insufficient to address the gravity of McGregor's actions, and that companies must be proactive in distancing themselves from individuals who exhibit unacceptable behavior.
Collection
[
|
...
]