BSTN and FAT International Blend Sneakers and Speed with the Air Jordan XI "Legend Blue" Campaign | stupidDOPE
Briefly

The partnership between BSTN and FAT International creatively fuses basketball, sneakers, and motorsports into a visually striking campaign featuring the Air Jordan XI "Legend Blue" and a bespoke Porsche 911 Dakar.
At the heart of the campaign is a custom-designed Porsche 911 Dakar, crafted to reflect the Air Jordan XI "Legend Blue," with icy-blue accents mirroring the sneaker's iconic design.
The commemorative nature of this release is evident not just in the design but also in the way it celebrates the cultural and historical significance of the Air Jordan XI, bridging basketball's golden era with contemporary sneaker culture.
By aligning the sneaker with a high-performance sports car and engaging prominent figures like Leroy Sané from FC Bayern München, the campaign targets a diverse audience passionate about both fashion and sports.
Read at stupidDOPE
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