"The demographics are becoming clearer: if you look at the average age of when people are starting to have children, that particularly in places like New York, that age has been pushed back over time," said Brian Ezra, founding partner at Avery Hall, the building's developer.
"We've tried to design the amenities and the services for this more mature renter ... they are going to appreciate the things we're offering, in particular a big focus on health and wellness, which we believe speaks more to a mature kind of resident - not necessarily partying all night," Ezra said.
The new construction, which is set to open by mid-January, features large one- and two-bedroom units up to mid-$5,000s and mid-$8,000s, respectively - with ample space that "doesn't feel like a cookie cutter box," Ezra added. Notably for those expecting a large brood, the building has no 3-bedroom units.
Amenities include a rooftop pool with social programming like happy hours, workout classes, DJ performances, plus a Pilates studio with reformers, Peloton bike gym, dog spa and concierge service to book reservations, cleanings and dog walkers.
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