Broadband Providers Should Aim for Benchmark of Under 3% Annual Churn: Report
Briefly

According to the report, "ISP Network Report - 2025 Edition", less than 3% annual churn is the target to aim for, as reported by 45% of respondents."
The report indicates that "the higher the NPS or customer satisfaction score, the lower the churn", showcasing a direct correlation between customer loyalty and service quality.
Broadband providers with 5,000 or fewer subscribers show higher churn rates due to limited resources, making it challenging to retain customers effectively."
Read at Telecompetitor
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