The holidays can provoke both joy and emotions like anxiety and loneliness, leading many to use alcohol as a coping mechanism to face uncomfortable feelings.
Nearly 40% of Americans increase their alcohol consumption during the holiday season, often due to emotional triggers intensified by society's drinking norms.
The SPARO framework—Stimulus, Perception, Activation, Response, Outcome—helps in understanding the reasons behind holiday drinking behaviors and finding healthier alternatives.
Recognizing that alcohol serves as a quick fix for emotions we want to avoid can help individuals rethink their holiday experiences and emotional responses.
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