Bozoma Saint John, known for her influence in major brands like Apple and Netflix, now launches her own brand, Eve by Boz, focusing on wigs and haircare.
Saint John recognizes a gap in the wig market, especially for women of color, stating, 'There's really no voice in the production process for women of color and Black women.'
Despite the challenges, Saint John invested 'a couple million' of her own money into her venture, showing her commitment to creating change in the industry.
Her journey has been marked by personal challenges, but she reflects positively, saying, 'I thought I'd be back in a year in another corporate seat, but that year was really transformational for me.'
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