The campaign, intended to project a bold brand identity, went awry as it failed to create an inclusive atmosphere, hurting the LGBTQ+ and trans communities.
Jennifer Epstein, a team owner, expressed anticipation for community feedback, but the initial reception highlighted issues of inclusivity and respect for women's sports in the region.
Criticism mounted over the marketing slogan, particularly from transgender athletes who felt the messaging was tone-deaf, igniting discussions about awareness in sports promotions.
The apology acknowledged that the campaign did not resonate with the values the team intends to promote, aiming for a safer environment for all fans.
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