The NWSL expansion team's launch was marred by a controversial promotional video featuring a joke about testicles, prompting swift backlash and an apology.
In attempting to be bold and edgy, the team's communication team forgot to create a safe environment, leading to offensive content in their marketing campaign.
The backlash was immediate after BOS Nation introduced itself with a promotional video featuring crude humor, which sparked outrage among players and fans alike.
While the team acknowledged its failure in the media rollout, the name 'BOS Nation' remains unchanged, raising further questions about their branding decisions.
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