Born X Raised has launched a collaboration with the LAFD Foundation titled "City Above Self," designed to support community safety through streetwear. The collection features items inspired by Los Angeles culture, such as themed tees and hoodies, with proceeds directly aiding the LAFD. Running from February 13 to February 17, the limited release highlights Los Angeles through a campaign lookbook shot at Station 20. This initiative emphasizes the brand's commitment to honoring the city and providing life-saving resources for firefighters.
The "City Above Self" collection not only celebrates the brand's deep-rooted connection to LA culture but also serves a greater purpose: directly funding essential life-saving tools and equipment for the LAFD.
By incorporating authentic LA imagery and themes, Born X Raised continues its mission of giving back to the community that shaped it, reinforcing a collaborative spirit.
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