El Prado stands out by offering an extensive selection of natural wines alongside unique nonalcoholic options, positioning itself as a go-to spot for both drink types.
Nonalcoholic brands are shifting from health-centric marketing to creating beverages that appeal to nightlife, aiming for the party scene rather than just health-conscious consumers.
The nonalcoholic beverage market is thriving, with a reported 29% growth in 2023, driven by changing consumption habits among younger generations, particularly Gen Z.
As Gen Z drinks significantly less alcohol, many establishments are adapting by featuring varied nonalcoholic options, reflecting a broader cultural shift towards mindful drinking.
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