'Rather than creating one gigantic fat bundle of sports, general entertainment programming, and family programming, we thought we'd serve the consumer better by segregating all three.' This quote from Bob Iger highlights Disney's initial positioning of Disney+ as a focused family-oriented streaming platform.
'In that respect, it's pretty much identical to the Hulu on Disney+ initiative the company debuted earlier this year, though as my colleague Savannah Salazar wrote, there are some differences.' This suggests a strategic move towards integration across platforms.
'...the days of strict separation of genres? As of this week, those days are over.' This statement signifies a major shift in Disney's streaming strategy, combining services into one user-friendly app.
'That 'one gigantic fat bundle' Iger low-key dissed a half-decade ago is now being touted by Disney as 'a seamlessly integrated viewing experience ... that only The Walt Disney Company can deliver.' This reflects a clear evolution in the company's streaming approach.
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