Disney is enhancing its sports streaming strategy by merging Fubo with Hulu + Live TV, adding flexibility and multiple access points for ESPN. CEO Bob Iger stated the aim is to maximize accessibility amid rising consumer confusion about the company's various sports offerings. Following the cancellation of the Venu sports service due to legal concerns, Disney plans to launch a flagship ESPN-only service this fall, while also noting that competitors are introducing their own sports bundles, further complicating the landscape for viewers.
Disney CEO Bob Iger emphasized that the strategy behind ESPN is to ensure it remains 'as accessible as possible and in as many ways as possible.'
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