We felt when we looked at all the digital possibilities, that people are only using a fraction of what a vehicle can theoretically do inside."
We wanted to expand what drivers could do with an in-car UI, but... didn’t want to overwhelm drivers with screens like so many of the company’s peers.
Putting that part of the UI at a bit of a remove - up above the dashboard, in the line of sight to the road ahead - keeps with the company's longstanding focus on creating the 'ultimate driving experience.'
BMW revealed the final production-intent version of the upgraded in-car interface, combining elements familiar to users with innovative customizability through a widget-based system.
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