The skyrocketing user base - now surpassing 25 million - is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors.
They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam... they have to do it all very, very quickly.
With growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.
Bluesky's growth trajectory - with a user base that has more than doubled since October - could make it a serious competitor to other social platforms.
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