Blackstone's holiday video series, now in its seventh year, combines 200 employees with celebrity cameos, and is designed to entertain while showcasing the firm’s investment expertise.
This year's video breaks away from its usual 'The Office' parodies. Instead, it creatively incorporates references to popular reality TV, demonstrating Blackstone's adaptability and humor in engaging its audience.
Each year, the series seeks to 'poke fun' at the firm’s executives while highlighting its portfolio companies. Notably, Jenna Lyons and Larry Fink make cameos, adding star power and relevance.
The holiday video series has become a staple in Wall Street culture. Last year’s installment racked up 8 million views, proving it’s more than just entertainment; it's a notable branding effort.
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