The rollout of 'sponsored' labels across Bing's search ads may indicate an intention to enhance transparency, following similar changes made by Google two years ago.
Bing's decision to implement a more wordy 'sponsored' label, rather than simply 'ads', signifies a potential shift toward greater transparency in its search results.
Khushal Bherwani noticed that the new lightbulb insights feature for ads is available in Bing, suggesting an integrated approach between ads and user insights.
Historically, Bing has concealed ads in search results; however, the introduction of the 'sponsored' label appears to mark an improvement in advertising clarity.
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