Bible sales in the U.S. increased by 22% in 2023, reflecting a surge of interest particularly among younger generations and first-time buyers.
According to Circana BookScan, sales of Bibles have reached 13.7 million in the first 10 months of 2023, building on a trend from previous years.
Despite a rise in the number of Americans identifying as non-religious, Bible sales are being driven by a combination of spiritual curiosity and collection expansion.
Interest in the Bible has been amplified on social media, especially TikTok, where over 8 million posts and videos promote various Bibles, resonating with youth.
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