Betches, a digital media company founded by Dreksler, Jordana Abraham, and Samantha Sage in 2011, publishes women's entertainment content across platforms, including social media. In 2023, the company was acquired by LBG Media, though all co-founders remain in leadership roles. Dreksler's new column, launched to coincide with Betches' 14th anniversary, will tackle issues like navigating a male-dominated workplace. Aimed at fostering community through humor and guidance, Dreksler plans on using Substack for its engaging platform, emphasizing creativity over a quick-hit algorithm.
"Betches has always been about figuring ourselves out together as a group of women, and of course, through humor, and I really want to use this platform to continue to do that."
"I would like to be that ... advice giver that I wish I had and bring the ladder down, as they say."
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